https://www.natific.com/news daily 0.75 2026-04-14 https://www.natific.com/news/what-makes-white-white monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/2633c0f2-e4c9-4f3d-a45e-22ace0026a4c/iStock-1207490849.jpg News - What makes white, white? - Whiteness Indices: How White Gets Evaluated Colors and optically brightened whites are assessed using different indices. For white shades, the traditionally used indices are CIE Whiteness and Tint. The issue with these traditional metrics was that a shade could pass the tolerances using these metrics, but the visual match might be far off the standard. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/fb5232bd-443d-4411-b36d-8a2d1bbb8e71/iStock-2250413051.jpg News - What makes white, white? - Let's Recap: When a brightening agent is used, the added fluorescence and intrinsic shade must be taken into account. Make sure your spectrophotometer is properly calibrated with a UV tile when measuring an optically brightened white. Use all whiteness‑related indices for the most accurate results. If no brightening agent is present, treat the shade like any other color during measurement. https://www.natific.com/news/your-color-source-of-truth monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/217ad4ac-01e8-4d00-9891-740840a17863/assorted-color-footwear-2918534.jpg News - Your color needs a source of truth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.natific.com/news/strengthening-global-color-quality-ccp monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1770671952499-IQFQN9JJEH2KLTT4V8W6/array-bright-color-5872.jpg News - Strengthening Global Color Quality: Inside Classic Fashion’s natific CCP Journey - As brands continue to require faster, more consistent, and more sustainable color decisions, natific’s Color Certification Program (CCP) has become a trusted benchmark for vendors and agents around the world. The program thoroughly evaluates color matching capabilities, equipment, workflows, and process control, giving certified vendors a proven framework for delivering reliable color decisions for brands and retailers. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/7e17e822-3a56-4ff6-8b2e-7ebca45db994/Classic+Fashion+New+Logo.jpg News - Strengthening Global Color Quality: Inside Classic Fashion’s natific CCP Journey “Rooted in Jordan, Classic Fashion stands as a leader in innovation and sustainability in apparel manufacturing. Established in 2003, it has grown into the largest garment manufacturer in the MENA region. With a talented team of 35,000, Classic Fashion operates 20 state of the art factories across Jordan, producing an impressive 500,000 garments daily. The company also runs three advanced laboratories in Jordan — all proudly natific certified.” https://www.natific.com/news/the-new-industry-standard monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/746fecb9-a47c-46ab-801e-4c8682d0b358/nVCL+banner.png News - The New Industry Standard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1764086732535-IB6838FMQK2LBJWF9S9W/unsplash-image-SLipZqBFLHU.jpg News - The New Industry Standard - These issues are often accepted because of tradition and because there is a perceived need to hold a physical sample in hand. At natific, however, we trust the data. Most of our clients assess colors digitally, accurately matching the spectral curve, not relying solely on visual evaluation. https://www.natific.com/news/trusting-the-technology-faq monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/e988f634-5b26-4250-89ff-45dd1f458db6/unsplash-image-WiONHd_zYI4.jpg News - Digital Color Technology FAQ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1755629936397-KS9U03D9BV699VXY00OZ/unsplash-image-WZaPKRy4zYQ.jpg News - Digital Color Technology FAQ - Yes, physical approvals can be replaced by digital color workflows. This is true for solids, prints & patterns, whites, and textures. natific software and services were developed for this purpose, and are in use at some of the largest global apparel and footwear brands. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1755629710471-KFQQFBX330TWCV6A7FWV/unsplash-image-KJCyvlA_aAQ.jpg News - Digital Color Technology FAQ No matter how many years of experience a colorist has, all people see color differently based on a number of biological and environmental factors. The benefit of measuring and evaluating color digitally is that it allows us to work with spectral curves – to turn color into numbers. This means more accurate color and a faster, more efficient process. https://www.natific.com/news/video-natific-x-gmg-color monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1729621052640-5E1RGSOGZ33KZRNPMRJ6/Fireside+Chat+Cover+image+GMG.png News - Video: natific x GMG Color - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.natific.com/news/whats-going-on-at-the-dyehouse monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/02f7a4af-1e32-4119-8d13-280a77284981/SDL-Labor.jpg News - Top dyehouse concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/a7611334-63cd-4c47-a0ba-8474a12df4de/Clip1img.png News - Top dyehouse concerns - Make it stand out "Before a brand sends out a color, they have a very good idea that the dyehouse will be able to achieve it on multiple levels of performance." https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/380e9104-fd64-400d-8239-34acd12e5721/Clip2img.png News - Top dyehouse concerns - Make it stand out "We are seeing the results now. It works very well." https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/805e4807-0684-444d-9593-c9c9a596c908/Clip3img.png News - Top dyehouse concerns - Make it stand out “All scores we can see on one page with an amazing graphic that’s showing your CAP score, your best-can-do score, your FSRR score, it’s very wonderful.” https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/ff78132b-011a-4217-afcb-a731bd1d39d8/Clip4img.png News - Top dyehouse concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.natific.com/news/why-are-white-shades-a-challenge monthly 0.5 2024-06-07 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/32023cc2-5ce2-413d-919d-177e29d32e45/pexels-karolina-grabowska-4959880.jpg News - Why are white shades a challenge? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.natific.com/news/sustainability-in-malaysia-oceanic-fabric-mill monthly 0.5 2024-04-15 https://images.squarespace-cdn.com/content/v1/65c12b95443e3627f640db91/1713220398394-82HGWJBGBQ6BTZKNWDDR/Oceanic+building.png News - 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