Your color needs a source of truth

The Challenge: Inconsistent Color Standards

In textile workflows color is often treated as a visual reference, when in reality, it is critical data. If that data isn’t centralized, stable, and measurable, color outcomes are left open to interpretation, variation, and avoidable risk across the supply chain. 

Textile color processes often involve multiple partners (designers, brand color teams, mills, dyehouses, vendors) spread across regions and time zones. When each partner references a slightly different version of a color standard, even small deviations can compound into visible mismatches. Physical swatches deteriorate. Local copies become outdated.

Without a single source of truth for color standard data, alignment across the supply chain is nearly impossible. 

The Solution: Digital Color Standards
A true source of truth for color must be:

• Accurate – based on measurable spectral data

• Stable – immune to fading, aging, or handling damage

• Accessible – instantly available wherever work is being done

• Shareable – consistent across every partner and system

This is where the natific Virtual Color Library transforms the process.

The natific Virtual Color Library replaces traditional physical standards with digital color standards defined by spectral data. These standards do not deteriorate over time and can be securely shared across the entire supply chain, ensuring everyone is working with the exact same color data. They’re also pre-vetted for feasibility on multiple fiber types so you know what you’re getting up front.

Digital standards, once purchased, can be instantly downloaded, named, and shared with any relevant partners for no additional charge. Go from design concept to production with confidence and speed.

With a centralized, feasible, digital color library:

• All supply chain partners reference the same data

• Color communication is objective, not subjective

• Approvals happen faster, with fewer iterations

• FSRR requests are dramatically reduced 

Building Confidence and Consistency

When color is treated as critical data, managed, protected, and shared from a single source of truth, brands gain confidence in their color outcomes. Suppliers gain clarity. And the entire textile color process becomes more predictable, efficient, and sustainable.

If color matters to your product (and it does), then your source of truth matters too.
 

Get in touch

Contact us at support@natific.com