Design. Develop. Produce.
Color decisions happen throughout the product creation process, from design inspiration to final product. But when each stage relies on physical samples, visual evaluation, and late changes, color can become a bottleneck.
Digital color technology connects and optimizes the process from end to end.
At natific, we think about that journey in three stages: Design. Develop. Produce.
DESIGN
Start with colors you can trust.
Good color performance starts with good color decisions.
The natific Virtual Color Library (nVCL) gives designers and colorists access to more than 17,000 virtual color standards, pre-vetted for feasibility. Instead of choosing a color first and discovering its limitations later, teams can select feasible colors from the beginning.
Virtual standards from the nVCL are instantly available for download and can be shared with suppliers, ensuring everyone works on the same spectral curve.
DEVELOP
Turn color direction into achievable color.
Once a palette moves into development, the question changes from What color do we want? to How do we achieve it?
ASAP supports the development stage of the digital color workflow, helping teams move from the selected standard toward an accurate result.
This is where digital color technology becomes especially valuable. Rather than relying solely on how a sample looks, teams can use measured color data (spectral curves) to communicate and evaluate color more objectively. Color communication (requests, comments, approvals) is all housed in one cloud-based system, cutting out weeks of development time.
The goal: fewer unnecessary physical iterations and a more informed path toward the target.
PRODUCE
Keep color connected to the supply chain.
Production adds another challenge: scale.
Color needs to be iterated at scale across partners and components without losing consistency along the way.
ColorWarehouse supports the production side of the workflow, creating a digital environment for monitoring color as it moves through the supply chain.
The same principle that starts with design continues here: trust the data.
ColorWarehouse houses all color quality production data, enabling you to capture and analyze valuable performance data. Get notified of any outliers so you only need to manage the exceptions.
One digital color workflow.
Color decisions are stronger when reliable digital color data is part of the process from the start.
These were just a few examples of the digital color technology tools available to help streamline your color process. Want to learn how natific can support your color workflow from design through production? Contact us using the form below: