Historically, physical color standards have been the foundation of color communication throughout the textile and apparel industry. They're familiar, tangible, and deeply embedded in traditional workflows.

But as digital product creation has become the norm, many teams are asking an important question:

Do physical standards still offer the most efficient way to communicate color?

Getting color right once is one thing. Getting the same color across materials, suppliers, production lots, and locations is the real challenge.

So, what tools make color consistency easier to manage?

Erol Battal, a dyehouse manager based in Turkey, was kind enough to sit down with color industry pro Janet Best in Frankfurt earlier this year to discuss the challenges his teams have faced in the past and how they have been addressed to execute color more efficiently and accurately.

White is one of the most commercially used shades, and it is the most challenging to achieve.

Since 2008, natific has pioneered digital color and training solutions, simplifying color processes for brands and suppliers across the globe.

An efficient, sustainable color process looks like this: